In 2000 indie filmmaker, Mark Norfolk sets out to make a film about independent filmmaking in the United Kingdom.  Using his own experiences of trying to produce a short film titled 'Food Fuck Fight Finish' Norfolk ends up making a quirky film within a film called Love Is Not Enough that explores the growth of technology and the death of the purist cinema aesthetic.

The film, experimental in nature and execution premiered at the BFM International Film Festival in London, then Europe's largest black-themed festival event gaining a mass of media attention from European networks, the BBC and ITV's popular 'Movie Nights' programme which called it a 'highlight of the festival'.

A sold out premiere screening at the Curzon Cinema pointed to an exciting future for the film. However, the next day was 9/11 and film was the last thing on people's minds, let alone an avant garde film breaking into the mainstream. A year later Love Is Not Enough opened in a limited run at the Curzon Soho.